Seth Godin: This Is the Future of Digital Marketing for Creators
Seth Godin. Getty Images
Marketers around the globe face challenges of constant adaptation to consumer needs, an ever-changing economy, and keeping tabs on micro- and megatrends. This is so much to tackle that even experts have difficulties making adjustments and staying updated.
In today's new creator economy, web creators -- the talents who design, build, and market websites and digital assets -- are left to constantly create innovative solutions and come up with the next big things. All of this work with a limited team, or even on their own, web creators place themselves in a difficult, yet empowering, position.
Recently I interviewed Seth Godin, the godfather of modern marketing, to speak about web creators and the importance of evolution, balancing marketing for themselves and their clients, and the future of the internet. On June 16th, Godin will be featured as a keynote speaker for the leading WordPress website building platform Elementor's #webcreators2021 event.
I asked Seth to explain what he understands will be the future of web creation for web creators and why he is stressing the importance of obtaining soft skills for creators to advance in their careers.