Personal Branding

What Is a Personal Branding Strategy?

Let’s start with the basics. A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future. Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar that will guide your daily journey. A carefully planned strategy takes the uncertainty out of your quest for Visible Expertise so that you can concentrate on carrying it out.

A modern personal branding strategy is strongly rooted in content marketing. In fact, most of the skills and tools described in this roadmap are components of content marketing — but as they apply to building your personal brand. If you are new to content marketing, or if you just want a refresher, I suggest you read over our free Content Marketing Guide for Professional Services.

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